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Pretty Focused: Photographer Edition

It's time to start building a thriving creative business of your own!

Pretty Focused | Use Your DSLR To Work from Home

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Discover How To Use Your Kitchen, Camera and Computer To Become A Paid Creator in 60 Days or Less

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Join our (always in-demand) graduates who have followed our proven system to become paid content creators on huge blogs and websites seen by millions.

With our “business-in-a-box” approach, you’ll have everything you need to stay home with your kids and still help your family. Best of all, no experience necessary.
Pretty Focused Grads' Work Has Been Seen On:
Learn from those who’s work has been seen by hundreds of millions. We connect our grads with buyers - bloggers and online publishers - pairing our training with actual paying jobs. Through these relationships, their work has appeared on some of the world's biggest websites.
After struggling for years as a part-time photographer, 3 things became very apparent to me:
1. Even great photographers have trouble finding clients consistently and are often burned out from the jobs they “have to take” to make ends meet.
2. There is a massive disconnect between online business owners who desperately need content creation from great creators and photographers who can supply it.
3. Like so many others, I wanted to set my own hours and help my family while being a stay-at-home mom, but leaving my kids to go shoot weddings wasn’t ideal.
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Even great photographers have trouble finding clients consistently and are often burned out from the jobs they “have to take” to make ends meet.
There is a massive disconnect between online business owners who desperately need content and the creators and photographers who can supply it.
Like so many others, I wanted to set my own hours and help my family while being a stay-at-home mom, but leaving my kids to go shoot weddings wasn’t ideal.
And Then I Had An Epiphany…
What if I created a solution? Connect business owners who need online content with people specifically trained to provide it to them. Especially those who are passionate about working from home in pursuit of their dream job, like me.

No small task, but eventually, I figured it out. After growing my own successful business, I decided this was something I had to share…
So I Created Pretty Focused™️
It's a unique training system designed to equip students with the knowledge they need to become a paid content creator, build their business and be connected with buyers who will pay top dollar for their work.
Here’s what you will need:
A drive and passion to make something on your own terms
A willingness to learn & take action
A camera (+ few small accessories)
A computer
A grocery store
And of course… Pretty Focused ;)
We can promise:
You’ll set your own hours, working as much or as little as you choose
You’ll work in the comfort of your own house (in your PJ’s if you want)
You’ll never need to photograph a wedding, people, animals or nature
You’ll gain more time with family
You’ll increase your quality of life
And much more (too many benefits to list!)
What if you could create the career and life you love with this simple all-inclusive system?
Hi! I’m Melodee Fiske and I’m a wife, educator, photographer and, most important, a stay-at-home Mom.

Starting as a hobbyist photographer, I built business around taking pictures better and faster – and now I have taught hundreds of clients, friends, and my own team members to do the same through my on-demand video courses and one-on-one training.

Over the years, I perfected a unique system for teaching content creation, based on needs I’ve found in the marketplace. From start to finish, any student can easily follow it and start earning quickly.

I share everything (not holding anything back) I am currently doing to succeed as a photographer and content creator by simply developing, styling and photographing recipes and crafts.

What’s the “secret”? A proven system that takes a little bit of passion and turns it into an easy business model that anyone can do from anywhere.
With my co-creator Stephanie, we'll help you launch your dream job with Pretty Focused…
Hi, I'm Stephanie Keeping and I am the co-creator of Pretty Focused. I have been a professional blogger for 10 years, reaching 25+ million people each month.

My goal is to connect our Pretty Focused grads with my blogging network so that you can start your dream business.
Our graduates’ work is seen by millions. Done on their own time and terms. You can do the same. And Pretty Focused is the way to make it happen.

How I Did It Using Just a Camera and a Few Supplies...
Thousands of bloggers, online publishers, influencers and many others need help developing, creating, styling and photographing recipes and crafts. They hire photographers to help them re-do old photos that look out of date. They also hire people to shoot new recipes and crafts when they are pressed for time.

There’s a real market need for quality content. This creates an opportunity for you to use your camera and just a few supplies to create a career and life you love.
My setup is super simple:
DSLR camera
Lenses
ExpoDisc
Reflector
Poster Board
Vinyl styling boards
Table
Step stool
Window
I don't have expensive lighting or a crazy amount of equipment. And I don't have to leave the house to work. With portrait photography I was at weddings on weekends or shooting on location. Now, I work from my kitchen and my kids playroom.
The Pretty Focused Training System™️
The course that combines food photography and business to give you the tools you need to help your family -- from your kitchen!
I don’t want you to make the same mistakes I did...
When I first started, I wasn’t confident styling photos. I didn’t have the right lighting. And I significantly undervalued my own work. I’ve taken everything I have learned photographing hundreds of recipes and crafts for bloggers and developed Pretty Focused.
What to expect…
Inside Pretty Focused, I’ll teach you food blog photography as well as determine how much you need to work a month to meet your financial goals. The step-by-step system shows anyone who loves photography how to be a content creator for bloggers, online publishers or social media influencers. Through Pretty Focused, you can learn from my experience and fast track your success.
I’m Going To Guide You Through:
My 6 Step System that will show you how to create and photograph recipes in as little as one afternoon.
The exact launch strategies I've used to earn thousands from bloggers.
How I used my content to launch my business.
How to curate your portfolio to grow your authority, income, and business as much as you want.
My step-by-step roadmap to securing clients (even if you have no list or social media following).
Case studies of successful Pretty Focused graduates who used our systems to build their own “kitchen based business” faster than they thought possible
And So Much More!!!
Not only will you gain the knowledge needed to be an expert content creator, but we’ll connect you with a network of bloggers, online publishers and influencers paying top dollar for your newly acquired skills. Something you won’t find anywhere else!
Whether you’re a photography pro or a parent on the go
Maybe you just bought your first camera, or you’ve been doing photography for 10 years, you'll be blown away by what you experience inside. Our graduates consider Pretty Focused their secret weapon in business.
It works well because we keep things simple...
Unlike other training, we cut out the fluff. Every lesson you complete is specifically tailored to drive actionable results. We teach you only what you need to grow a successful business. You will learn in HOURS what we spent YEARS perfecting.

If you'd like to learn from an expert with proven results in this industry, access the #1 Jobs Board, and get unlimited coaching and critiques from the pros (based on what's working today)...

Then, welcome! You've found your new home.
“Unfortunately, there are not enough good, reliable photographers currently working in the industry. Several times I have wanted to find content creators to help me with my sites and haven't been able to find anyone. The need is very real."

Amanda Formaro, Amanda's Cookin' & Crafts By Amanda
Pretty Focused is different.
We are unlike other photography courses; we teach an approachable way to content creation while providing an authentic community to help grow your business.

Some companies charge as much as $1,000 or more for just a couple of days of live photography training. These courses also require driving to and from the class location and you usually have to arrange your schedule to make the course dates.

Pretty Focused, by comparison, is online training. That means no hassle driving or parking.

Our “front-row” approach, gives you greater visibility and and the ability to go at your own pace. Something that you can never get in a live class setting. You can take Pretty Focused whenever and wherever you want, at your convenience. So no need to juggle your schedule.
Pause, rewind or rewatch.
The course is organized into 6 modules containing 40+ lessons by topic and function. This modular approach allows you to absorb the material more easily in bite-sized chunks, and find what you need, when you need it.

Whether a beginner or a pro, the course progresses logically, so you can follow-along in order or jump around in any way you wish. Pretty Focused is as guided or self-directed as you want it to be.

And you can watch the sessions as many times as you like forever. That way, you can repeat lessons as desired multiple times to improve your learning. And if you need a refresher weeks or months later, you can watch the module again, as much as you need to.

Welcome to the Pretty Focused Training System™️
6 Modules, 40+ Lessons, Over 8 Hours of Video Training
MODULE 1: THE ART OF STYLING
We kick off the course learning how to style your photos. By the end of the module, you will know how to build GORGEOUS photos from start to finish.

MODULE 2: CAMERA BASICS
If you've ever asked "How do you..?" this is the module for you. We talk about shooting in manual, aperture, ISO, shutter speed and focal points -- and about putting it all together.

MODULE 3: TAKING THE PICTURE
In this module, you will learn how to photograph the recipes themselves -- in a way that fits naturally and beautifully on any food blog.
MODULE 4: LIGHTROOM
This module will walk through using Lightroom to expertly (and QUICKLY!) edit your recipe photos, regardless of your skill level or whether you've used Lightroom before.
MODULE 5: TYPES OF BLOG POSTS
We’ talk about working with bloggers and the different types of blog posts they are looking for in this module.
MODULE 6: DOWN TO BUSINESS
In this module, we'll cover how you put yourself out there, and more importantly…where to find clients?!
Access the modules, tools and training on all your devices, 24 hrs a day!
And You Don’t Just Have To Take Our Word For It
Meet a few of our Pretty Focused students and grads…
"Thank you so much for all you do and for this amazing course and community. You have created something really special and you can really see how much love and care you put into what you do.

Secondly, I want to tell you that I am WORKING and starting to fill my calendar already! Six weeks ago I did not know that all of this existed (working for bloggers and creating content is what I love). Six weeks ago I had no idea that I would be earning income doing what I love! Thank you so much, you are incredible."
Deanna, Pretty Focused Graduate
"My job of 37 years was ending (yes I am THAT old!) What was I going to do that would still give me the freedom of being my own boss, adding to the family income, working from home and loving my job? Enter Pretty Focused Course.

I am still my own boss, I am adding greatly to the family income, I work from home, I get to play with food and my camera as I provide meals for my family and extra to share with others!

Pretty Focused has truly been a blessing and I am so thankful for this course, its creators and the Pretty Focused community!"
Rhadonda, Pretty Focused Graduate
"I just wanted to say how much I LOVE this group! I feel like I've been waiting my whole life to find something I could be passionate about, and I've finally found it... But being part of this group where everybody is so motivating and positive and uplifting has been the best part of that journey.

I know I've only been doing this a short time, but I have learned SO MUCH from all of you, it's super inspiring!"

Kelly, Pretty Focused Student
"The Facebook group is invaluable for sure and I love all of the support and great feedback there. I wouldn’t have gotten this far this quick without it...

I think the most valuable bonus section of Pretty Focused in the portfolio review. Someone else mentioned this before but..it gave me a goal. Something to move towards. It literally made me practice everyday I could and I grew and my photography got better. It really motivated me to get it done so I could begin making money at something I love to do."
Tricia, Pretty Focused Graduate
"I have recommended this course to several people already and I will continue to do so. I trust Melodee and the other leadership members to continue to turn out great information and videos that help with all the different aspects of working in the food photography world, especially with bloggers specifically. They answer questions about photography, food, business, and so much more; in a positive, supportive, and easy to understand format. I can't put a monetary value on the information and experience from this course, it is far too valuable to put a number on."
Courtney, Pretty Focused Graduate
"I remember the exact day I was introduced to the Pretty Focused Course. Even though I was intrigued by the idea of creating content for bloggers, I couldn’t have imagined how much of an impact it would have on my life. I was a struggling photographer trying to make it in a saturated market, as well as a full-time nurse in a soul sucking job.

One thing that I found different about The Pretty Focused Course is how all-encompassing it is. It not only teaches you how to use your DSLR camera, style food, edit photos, and price your work, it also teaches you how to work with bloggers and find work once you’ve graduated. Our Facebook group is full of wonderful and uplifting women who are constantly uplifting and inspiring each other. Melodee and Stephanie have created a course that is designed to help you succeed, more-so than any other course that I have taken!

Because of this course, I was able to leave my full-time nursing job and double my income. We are planning a trip to Ecuador in a couple of months and plan to buy our own house very shortly- all with funds made from what I learned in The Pretty Focused Course. I am grateful every day that I found this course and took the leap to join!!"
Ivy, Pretty Focused Graduate
"I just wanted to say thank you SO MUCH for taking the time to review my portfolio TWICE (as well as other countless other times within the fb group on my posts)!! The portfolio review was one of the things that really sold me on buying the course.

I have bought so many other photography courses, spending hundreds, ...thousands of dollars and I was always missing one thing….FEEDBACK, especially from the instructor!

I can not tell you how incredibly valuable this is to me. I knew that having to work hard to “pass” portfolio submission would propel my desire to keep getting better everyday. I’m still not perfect, but I know I will continue to learn and grow with the help of everyone’s feedback in the fb group."

Melody K, Pretty Focused Graduate
And hear from the content buyers and clients that hire Pretty Focused grads…
"I hire Pretty Focused students to do my photography because I know that they “get it.” They are trained so well! They know the blogging world and are able to consistently produce beautiful photos that match the brand of my blog."

Jennifer, Princess Pinky Girl

“I turned to Pretty Focused students to find highly trained photographers that know how the business works and are dedicated to their work. They have been trained in how the blogging business works so I don’t have to!”

Aubrey, Real Housemoms

Pretty Focused graduates learn to create and photograph recipes beautifully. They are professionals! They work hard to understand my requirements and create amazing photographs that I use to build my business.”

Holly, My Plant-Based Family

Now Let’s Cook. Shoot. Eat. Get Paid. And Repeat.
Pretty Focused is for me if…
I have a kitchen, a DSLR camera and a computer (or I’m open to buying what’s needed).
I’m interested in styling, photography, cooking and want to learn how to use these passions to profit.
I don’t want to sell candles, leggings or other stuff to friends and family (and never, ever want to do it again)!
I’m working in an office and want to be a stay-at-home parent but need to generate income to make it happen.
I’m currently working a 9 to 5 but I’m looking for a “side hustle” to bring in extra cash.
I’m ambitious and looking for a way to start a low-risk business that I can call my own.
Pretty Focused is NOT for me if…
  • ​I’m unwilling to take action and follow easy instructions (you will have to do the work).
  • ​I don’t own a DSLR camera and cannot borrow one.
  • ​I find it hard to navigate the internet and interact on social media platforms.
I Know it Sounds Cliche’ “But Wait There’s More!” I’m Not Stopping With Just the Training…
I’ve formulated 9 components CRITICAL to the success of your new business and as an ADDED BONUS I am including them with your purchase today.
BONUS #1: Six Months of Free Coaching
As a Pretty Focused student, you will get 6 months of free coaching in our exclusive Facebook community. The group is a safe and encouraging community for you to post your images, give and receive advice and ask questions. When you choose to be a part of this community you’ll see yourself grow in ways you have never imagined. It will no doubt be the favorite part of your journey.
In January, we brought on four additional coaches to our team. These ladies all bring something incredible to the table. As you can tell, these ladies are pretty darn incredible. And they all want the same thing, you to be successful. Let me introduce you to them:

Ivy is a portrait and wedding photographer turned food photographer. And she is killing the food photography game. She has created a website to sell her recipes and has raised the bar in the industry. She’s on track to make close to 6 figures this year.

Lauren is a stay at home mom of 4 kids. After staying home for 10 years, she knew she would have a bleak resume. She joined Pretty Focused and has completely changed the trajectory of her future, not only working with blogging clients, but landing corporate branding clients as well.

Kim was pretty high up on the corporate ladder when she decided to stay home with her son. Not only did she meet her goal of just $400 a month, she crushed it. They have been able to shave 8 years off of their mortgage and save, save, save. Kim also does our portfolio reviews, bringing everything she learned from coaching people in Corporate America to Pretty Focused.

Rhadonda is our resident lighting and styling expert. Everyone is instantly drawn to her beautifully styled images and her warm personality. She joined Pretty Focused when she found out her job of 36 years was coming to an end. She was not only able to replace that income, she was able to make more.
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BONUS #2: Portfolio Review with Pretty Focused Coach
We want you to feel confident in your photos when you post them for sale. Once you’ve built your portfolio, you’ll be able to submit it for review by one of our coaches. Not only will they help you curate your portfolio to be the best of the best, they will give you tips to apply so that the next photo you take will be better than your last.
BONUS #3: Full Length Session Walk Throughs
You’ll be able to watch me, in real time, walk through 4 different sessions from start to finish. From prepping in a messy kitchen (#thestruggleisreal, am I right?) to editing images in Lightroom, you get to hear and see my thought process as to why I adjust camera settings and why I adjust different items on my board. This.is.gold.
BONUS #4: Sales Post Templates
You’ve created your portfolio and you’re ready to sell, but what in the world do you say when you’re advertising your services? We’ve discovered that wording is everything! We’re taking the guesswork out to boost your confidence when you’re selling your work.
BONUS #5: Expense Tracker
Our expense tracker, tracks 12 months of bloggers you work for, recipes, expenses and taxes. Knowing what you’re spending on each recipe helps you to better price yourself and keep control over those expenses, which can add up quickly! We’ve even included a tutorial to show you how to use it!
BONUS #6: Free Content Updates
As the industry changes, so does Pretty Focused. We keep all of our students up to date with the latest information. When updates are made to the course, you will get it too, for no additional charge.
BONUS #7: Preset
Make editing even easier with our Pretty Focused preset. We created this to save you time editing so you can spend less time in front of the computer and more time doing the things you love.
BONUS #8: 100 Highly Searched Recipes
Yup. You read that right. We’ve heard so many of you say, “I don’t know where to start! I don’t know what recipes bloggers want.” Well bloggers want what people are searching for which is why we are giving you a list of the most highly searched recipes for breakfast, lunch, dinner and desserts. You’ll be able to take a recipe from this list, create your own exclusive version and sell it to bloggers. Heck, yes.
This Next One Alone Is Worth More Than The Cost of the Entire System...
BONUS #9: The Pretty Focused Buyer’s Club
As a Pretty Focused graduate, you will be connected with people who want to hire you in our exclusive Buyer's Club. In this group, only Pretty Focused grads are able to ask potential clients what they are looking for and create the valuable content they want to buy. Access to this group is priceless.
More than 600 buyers are inside this exclusive group and it's growing everyday!
FACT: 100% of the Pretty Focused graduates featured in the Buyers Club are working with bloggers and many have waiting lists.
“The...thing that sold me on the course was the buyer’s group. You completely set us up for success with your course because you not only get us to work hard on putting our best work in our portfolio, but you connect us with bloggers who need us to work for them.
Not even 24 hours after posting in that group, I was hired by 2 bloggers to photograph 10 recipes for them. TEN!!! That covered my cost of your course plus extra! I am still in shock! Thank you so much for everything you continually do to help us!!!”
Melody K - Pretty Focused Graduate

“After I joined the buyer's club I had so much interest from bloggers! Every day or every other day I was getting contacted or reaching out in response to posts. I quickly filled up all the time that I had for photography work. The first blogger contacted me FIVE minutes after that Buyer's Club post went live. And within a week I was full up.
So it's been super exciting to get to jump into paid work. I thought that it would take weeks or months to get clients but it happened so fast! The process of Pretty Focuses works!"
Megan S - Pretty Focused Graduate
Imagine yourself working in your kitchen, with your camera in hand, creating a career that you love...
After finishing Pretty Focused you’ll be able to:
Style and create content like you never thought possible.
Understand the fundamentals of shooting and editing to generate the best result every time.
Have a killer portfolio that speaks for itself and sells.
Manage and run your new business like a pro with all the tools at your fingertips.
Communicate with your peers to stay on top of the trends and challenges in the industry.
Leverage the Pretty Focused Buyers Club to attract the best clients paying top dollar for your work.
...And so much more!
Work as much or as little as you’d like…
Because you are creating this business on your own terms, you get to tap-in when you want more money and tap-out when you feel like you need that week with your family.

Right away you’ll be able to work as much or as little as you like WITHOUT being a professional photographer, seasoned chef, tech expert, internet master or creator extraordinaire!
Our first goal will be to help you cover the cost of the Pretty Focused Training System with your first few jobs...
Using our step-by-step framework, we’ll show you how to achieve your goals based on what’s actually possible. We have worked extensively with hundreds of students, allowing us to perfect what this can look like for you based on real-time demand of the industry.


Depending on their experience level, Pretty Focused graduates currently make between $85 and $275+ each time they photograph a client's recipe.
Just look at these amazing before and after photos from our graduates who started with no prior skills:
Same equipment, the only difference is Pretty Focused lessons and coaching.
“But I'm not good enough to charge people for my photos," you say? I'm confident we can train you to be great!
That’s Why I Added My Unconditional
30-Day Money-Back Guarantee!
Sign up RISK-FREE. Watch any or all of the modules. Take the most useful techniques you learned from the lessons, apply them and experience the difference our knowledge can make – helping you launch into a new passion with purpose, better and faster. If you are not 100% satisfied with Pretty Focused for any reason, just let us know within 30 days. We’ll then promptly refund every penny you paid. That way, you risk NOTHING.
Here's Why You Should Join Today...
As new members join, the quality of our community grows. This means the value of Pretty Focused Training continues to grow, and so will the price. It’s also the reason we open enrollment for limited times only with a set number of seats. This ensures every student gets the attention they deserve and the value stays top notch.

Join today for the lowest price of $697. You’ll still get access to everything promised and any new additions added over time, no additional cost to you!

When you take advantage of our 30-Day risk-free trial of the Pretty Focused Training System today, we’re going to include 9 amazing bonuses that secure your success!
The Breakdown of Everything You’re Getting Today When You Join:
The Entire Pretty Focused Training System™️
6 modules, 40+ lessons, over 8 hours of professionally arranged training, highly organized to make learning fun, easy and on your schedule. Accessible on any device, anytime, from anywhere.
Valued at $1000
BONUS #1: Six Months of Free Coaching
You'll get 6 months of free coaching in our exclusive Facebook community. The group is a safe and encouraging community for you to post your images, give and receive advice as well as ask questions.
Valued at $300
BONUS #2: Portfolio Review
You'll have your portfolio reviewed by one of our expert coaches and they will help you curate it to showcase your work in a way potential clients will love.
Valued at $997
BONUS #3: Full Length Session Walk Throughs
You’ll be able to watch me, in real time, walk through 4 different sessions from start to finish. You get to hear and see my thought process so you can replicate it in your own photos.
Valued at $497
BONUS #4: Sales Post Template
You’ve created your portfolio and you’re ready to sell, but what in the world do you say when you’re advertising your services? Our template takes the guesswork out.

Valued at $97
BONUS #5: Expense Tracker
Our expense tracker helps you keep track of your work, expenses and taxes. Knowing what you’re spending helps you to better price yourself.
Valued at $45
BONUS #6: Free Content Updates
As the industry changes, so does Pretty Focused. We keep all of our students up to date with the latest information. When updates are made to the course, you will get it too, for no additional charge.

Valued at $1500
BONUS #7: Preset
Make editing even easier and faster with our preset. You can spend less time in front of the computer and more time doing the things you love.
Valued at $27
BONUS #8: 100 Highly Searched Recipes
We are giving you a list of the most highly searched recipes for breakfast, lunch, dinner and desserts. You’ll be able to take a recipe from this list, create your own exclusive version and sell it.
Valued at $100
TOTAL Value of System & ADDED Bonuses = $4563.00
PLUS, The Biggest Bonus You Can’t Get Anywhere Else! The Pretty Focused Icing on the Cake… We Call it The Buyer’s Club.
BONUS #9: Pretty Focused Buyers Club
After graduating Pretty Focused, you will be welcomed into our buyers club where you can network with 600 (and growing) potential clients who want to work with people like you.
PRICELESS!!!!
It’s Time to Get Really Focused With Pretty Focused
This is not just a training system, it is truly a business-in-a-box opportunity. Full turnkey training with templates for everything, leadership for guidance and endless peer support and job leads. We are dedicated to your success from start to finish.
The best camera for this job is a DSLR. You'll want to have the ability to adjust settings and change lenses.
What kind of camera do I need?
The best camera for this job is a DSLR. You'll want to have the ability to adjust settings and change lenses.

Will you teach me how to use my camera?
Yes! I'll teach you how to shoot in manual and how to properly set your white balance.

What is the format of the course? Do I get to go at my own pace?
The course consists of online video tutorials, which you can take at your own pace -- when it is convenient for you. Questions can be answered any time in the bonus Facebook Group.

How long will it take me to go through the course?
Pretty Focused is made up of 6 modules, 40+ lessons and bonuses. It'll take over 8 total hours to complete.

What will I be learning?
The modules cover styling, shooting in manual, camera angles, editing in Lightroom, different types of blog posts and everything you need to know to set up your business and attract new clients.

How much do I need to spend on camera supplies?
For the highest quality photos, I recommend a full frame DSLR, a 50mm and a 100mm. Additionally, I recommend purchasing an Expo Disc.

What kind of styling items do I need to start with?
You'll definitely need a styling board, white foam boards and a set of nice dishes. In the course, I talk more specifically about these items and how I use them.

Do I need a better lens than what came with the camera?
The best lenses for this job are a 50mm (1.8, 1.4 or 1.2) and a 100mm. In the course, you'll learn when to use these lenses.

Get started now!